JOURNAL

CDW26

14 May 2026

Our Old Street showroom is having a full colour glow-up. Partnering once again with design studio Trifle*, the space has been reimagined to showcase our brand-new product collections and designer collaborations. Mapped out in functional zones, we're proving that a working environment can feel sophisticated without losing its rebellious soul.
"We love deadgood for its sense of play, and this time when we played around with colour and texture, we softened the colour and increased the texture. It still feels like deadgood, it's full of personality but now it's richer, softer and much more immersive." Nadia Themistocleous, Trifle*

Lollipop

For Clerkenwell Design Week, we’re introducing Lollipop. It’s a robust timber chair that takes its cues from the humble wooden lolly stick. Consider this a piece that refuses to grow up. It injects a sense of welcome immaturity into even the most serious workplace, maintaining a super light silhouette that’s built to handle the daily grind.

“We’re celebrating the joinery by focusing on the leg as the main event, using chunky pressed plywood to balance a bold personality with a rock-solid frame and effortless grace.” Vicki Leach, deadgood Design Director


More Folk

Meet the little sister to our original Folk Sofa, with a heap more flexibility and every bit of the charm. The new addition to the Folk range isbuilt on a 600mm grid, making it perfectly at home in tight corners or vast open plans. With two heights, lounge and dining, it flexes to however you want to use the space. We've even added an integrated shelf, allowing the piece to morph into the very bones of a room. Exceptional design, made simple.


HB Table

We’ve teamed up with London-based studio Atelier Thirty Four to launch the HB Table. It’s a collection that mixes playful ’60s shapes with some serious architectural logic. The range takes its name from the HB pencil. You can see it in the distinct chamfered detailing that sharpens the transition between the round leg and the tabletop. We’ve subtracted material to visually lighten the solid timber. It’s our first run with Atelier Thirty Four, continuing our mission to champion emerging British talent.


Wall’s End

Wall’s End is where the static office stops and the flexible workspace begins. Forget dividers. These are mobile partitions for spaces that don't sit still. Available in finishes from mild to wild, they can be taken apart, moved around and shifted to suit how you work. Wall's End is a nod to our Geordie roots, British manufacturing and a bit of maritime ancestry for good measure. Designed by Heirloom, who are joining the deadgood family after a ten-year chat, proving some things are worth the wait.

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Beyond the Design

We’re also proud to be one of the first UK manufacturers to launch the Design Conformity Furniture Passport. It’s simple, scan the QR code on our furniture to unlock its digital eco-label. No fluff, just the facts, from our Circular Product Declaration's to full life cycle data.

As ever at Clerkenwell Design Week, we're trading corporate stiffness for an environment that is fundamentally human, alive with rich textures and punchy hits of colour and packed full of products with personality.

deadgood by name, deadgood by nature.

Showroom Opening Times

Tuesday 19 May

9:30 AM - 5:00 PM

Wednesday 20 May

9:30 AM - 7:00 PM

Thursday 21 May

9:30 AM - 5:00 PM

deadgood
46 Old Street, EC1V 9AQ

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