JOURNAL

Reconfigure the Rules

18 February 2026

Let’s be honest, the fixed floor plan makes little sense any more. If your furniture is bolted down, your ideas probably are too. So, in a world that doesn’t sit still, why should your furniture? If it doesn’t move, it’s just in the way. We make products with personality, designed to work hard and roll with the times, like our Branch and Setter Swivel.
We make swapping components a breeze instead and if your deadgood product is looking tired in ten years, we’ll help you Re-Love it!

Take the Setter Swivel.

We’ve evolved David Irwin’s bold silhouette to meet the rhythm of the contemporary office, adding the ability to spin, flex and keep up with how you actually work. Reimagined with modular construction and refined ergonomics, this iteration offers greater mobility without losing its distinctive character

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Or what about Branch? First up, the surface.

We’ve kept the lines clean and the materials honest. Whether you want the warmth of Oak veneer or a durable Forbo desktop, the choice is yours. It’s what we call 'deadgood decisions', any finish, any vibe. It’s your call.

Then there’s the hidden tech.

We’ve tucked an optional power unit right into the leg to add smart connectivity to an already agile design. Since the whole thing is set on castors, you can roll with the times and stay plugged in, wherever the work takes you.

All deadgood pieces align with the new ISO 59040 Circular Design Standard, meaning they’re built to be taken apart, part by part. It makes swapping components a breeze instead of replacing the whole thing. If it’s looking tired in ten years, we’ll help you Re-Love it, keeping your kit in the office and out of the landfill.

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