Reimagining our Clerkenwell showroom as an immersive brand experience.
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After three years of overwhelmingly positive feedback on the original showroom, we went back to Trifle* and asked them to help us refresh it ahead of Clerkenwell Design Week 2026.
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Their earlier work had turned a near-blank canvas into an immersive brand space and a much-loved fixture in Clerkenwell. This time we wanted to push further. Move the space beyond a traditional furniture showroom. Build something that reflects the character, creativity and emotional depth of our deadgood brand.
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The result is a destination. Somewhere people engage with us on a more instinctive level, where atmosphere, storytelling and feeling come before specification alone.

One of those that you have to see in the flesh.