We believe our collections should stand the test of time, which is why we’re developing a new generation of circular products, designed to be more considerate, intelligent and deadgood in every sense.
We care deeply what happens to our products at the end of their life cycle and consider their aesthetic, durability, delivery and the practicality of both assembly and disassembly right from the drawing board.

It is our duty as designers to make things as durable and relevant as possible. Damaging the environment for short term gains is just not our style. We design our products to stand the test of time, to outlast immediate trends and to remain in use for as long as possible. This idea is at the core of every brief and not just an afterthought that can be bolted on to make us look good.

With this in mind, why not say hello to ‘Sprung’ and 'Flare' our new upholstered collection's developed with sustainability at the forefront of the design process. Something to make you smile, keep for a while, then repair, reuse or recycle. All functional fixings and fittings are on show and the removable covers and detachable components are designed to encourage refurbishment or recycling at the end of the product's lifetime.

You can also find out more about our inspiration here.

Circular principles. Experiment with new ideas. Emotionally durable. Forward thinking.

deadgood for the planet.

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