We’d love to imagine that our products don’t succumb to wear and tear but that’s unrealistic in a demanding commercial environment. They can get bashed, worn and discoloured. So, if we know from the outset that every material will change, move and break eventually, shouldn't we be asking ourselves a second, more pertinent question.
“Why aren’t more of our customers sending products back for repair or recycling?”
This is where the backbone of our new ideas emerged from.
It’s not a new concept, but ‘made for disassembly’ is so often overlooked in favour of ‘made for durability’. In an ideal world both should be at the top of the list but with traditional forms of upholstery you find that a stable, durable frame comes at the cost of not being able to disassemble it with ease.
The list goes on but with a new mindset, a change in approach is possible and so our new collections were born with some key features that make for a welcome improvement.
We’re not just making new products for the sake of it, we’re constantly striving to make things better. There’s always room for improvement and rest assured we’ll keep on asking ourselves why.
’deadgood for the planet’ you might say.
Watch this space, new products incoming...