At Clerkenwell Design Week we launched Lux, Minimal, Mindful, Fun a colourful presentation of our "products with personality" which demonstrate the versatility of our product range.
The four themes are typical of our Deadgood eclectic style.
With increased spending on luxury goods, Lux represents a refined and elegant collection of products. Moving on from the 'Industrial Chic' revolution but still including references to metal in a more refined and luxurious way. Lux features our Harvey sofa in a classic herringbone and hounds tooth pattern mix, Double LovedUp lounge chair in black leather, the newly launched Turn Table and the eye catching Knurled Rug
Fun taps into the importance of wellbeing in the workplace and at home and the emphasis on promoting a feeling of contentment through colour associations, vibrancy and pattern. The mood is both nostalgic and captivating. Bold and colourful products featured include the playful Woody bench inspired by the aesthetic of a fallen tree. Our Capsule sofa is a Deadgood classic and looks great in a bright blue hue.
Minimal is a clean and purist alternative to the other themes and features new designs from our Working Girl collection by David Irwin. The Working Girl Armchair is available both with the classic lacquered oak seat and the new soft upholstered seat which is available in a selection of fabrics.
Mindful inspires calm and warmth through both colour and fabric. A focus on comfortable seating in soothing colours comes from our two lounge chairs from our Love Collection.