Behind The Design - The Love Chair


A Deadgood classic, the Love Chair is one of the best selling items in our collection and it’s not hard to see why many have fallen head over heels for it since we launched it back in 2009.

The “love” story began when renowned North East furniture retailer Barker and Stonehouse, invited us to create a range of furniture and accessories for them.

Traditionally Barker and Stonehouse attracted a diverse audience and they wanted to create a series of designs which would unify their different customer types. Love is something which unites us all and we took inspiration from the famous “I heart NY” graphic by Milton Glaser. From this initial inspiration Deadgood’s founders Dan and Elliot set about creating a stand out collection with love at the very heart of it.

The design of the Love Chair was inspired by the rich heritage of the North East of England (where Barker & Stonehouse have their roots) and the styling drew direct influence from the beautiful Georgian architecture that surrounded them in Newcastle. The leg detail in particular is common to the Georgian period. Once designed, we sought the very best in British upholsterers to take our vision from concept through to production.

Working closely with a quality maker in Norfolk, the Love Chair was born. Frame developer Steve Hawkins, who had more than 30 years experience in designing upholstery frames, regarded the job as one of the most complex he had come across at the time. The intricate detailing meant that a new type of frame needed to be developed.


As tough as the job was, Steve insisted that form should not be compromised and taught himself AutoCAD to push the project ahead. Utilising the latest CNC technology, a first class frame was developed and built out of Plywood. A firm rubber support was used at the front of the arm to improve wear resistance in high traffic areas and the Plywood frame was then wrapped in hessian. Finally layers of foam were added to provide comfort and form.

The Love Chair instantly became a triumph of quality British manufacturing and has been produced for commercial clients in four different sized options. The product has featured in the interior design press from Elle Decoration to Living Etc. and Homes & Gardens.


Alongside this it has been specified for BBC offices, Reading University, Manchester Airport and was even featured as part of an installation at the Vivienne Westwood Flagship store in Milan in 2013.