HUG BY DEADGOOD STUDIO
‘Hug Chair’ utilises Lloyd Loom, a traditional yet somewhat forgotten twentieth century material, manipulated over a plywood shell and sat atop a recycled steel frame. The range includes a dining and lounge chairs and is also available in Oak and Upholstered finishes.
Machine-woven Lloyd Loom is manufactured out of Kraft paper twisted round fine aluminium wire. The material is smooth to the touch, impervious and remarkably strong and durable. We adopted to use Lloyd Loom in order to create a thoroughly modern range of products with a distinctive yet altogether familiar aesthetic.
Note on timber: Oak is a natural material with inherent variation in colour and texture across veneers. As such, each chair will have a unique aesthetic consisting of distinctive features such as medullary rays (visibly silvery markings across the sawn area) and minor knots, all to be celebrated as part of the rich character of the wood.
+ Lloyd Loom (natural finish) *AVAILABLE 2019*
+ Oak Veneer (clear lacquered)
+ All Band A, B, C, D, E & F - Please see Fabric Bands PDF
+ Bespoke RAL Lloyd Loom (minimums apply)
+ Textured Black RAL
+ Bespoke RAL (minimums apply)
Standard & custom finish 6 - 8 weeks
PLACE OF ORIGIN
Birmingham & Spalding, United Kingdom
+ 2D / 3D DWG
+ HIGH RES
+ LOW RES
+ CASE STUDIES