Championing Sustainability with ReLove

At deadgood, we're passionate about creating furniture that's not just stylish and comfortable but also kind to our planet. Our recent endeavour at Leeds University Student Union, where our LovedUp Lounge Chairs have been given a second life through our ReLove programme, is a testament to this commitment. 
"A clear demonstration that good design, when combined with a commitment to the environment, can create lasting impact."

Nearly a decade after they first graced the student union, these chairs have been reupholstered and returned, ready to support another generation of students. This initiative is a core part of our 'deadgood for the Planet' mantra, emphasising our dedication to sustainability and the longevity of our products.

The ReLove programme is our way of pushing the boundaries of sustainable practices in the furniture industry. By choosing to reupholster and refurbish, we're not only extending the life of our products but also reducing waste.

Seeing our LovedUp Chairs, now showcased in Camira Oceanic (a fabric made from recycled marine plastic) continue their journey, reinforces our belief in a circular economy. It's a clear demonstration that good design, when combined with a commitment to the environment, can create lasting impact.

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