Well there could well be two answers here but for innuendo’s sake, let’s not go with the first answer that springs to mind.
We like to think of our Deadgood team as a family - lean, green and keen. A merry band of pirates who are smart thinkers, entrepreneurially minded and creative to their core, without whom our business would be nothing more than a bright idea on the back of a beer mat.
Near on a couple of thousand year’s ago the Graeco-Roman philosophers, Seneca in particular, defined the sense of a family by the ‘shared human capacity to develop a good mind’. Not in the traditional sense of the word, affiliated through bloodlines, but ‘family’ in the sense of the evolution of human intelligence, our collective consciousness so to speak. Now without going into the labyrinth of impossible complexity that is the human brain, this thinking does offer up one obvious answer to the question posed.
When it comes to that specific tool Deadgood can’t live without, it’s quite obvious to us. Every member of staff has one and uses it on a very regular basis (at least we hope so anyway!) – a brain!
Living in a creative state of mind means we all strive to live in a way that enables us to think, feel and act with deep personal freedom, purpose and values. We come from all walks of life, have different educations and alternative opinions. We challenge each other and offer new ways of seeing and doing. We value each idea and we offer ourselves and our colleagues the freedom of thought.
As the saying goes, ‘mighty oaks from little acorns grow’.
As a company we’ve grown steadily over the past ten years from two persons, to three then five and now seven full time staff. We’ve also had numerous talented interns join us along the way to help us with the daily running of the studios. Particularly useful is when we put all these brains to work at once. Two heads are better than one, but even better when it’s seven, eight, nine.
It humbles us to think that we’ve also been lucky enough to have worked with some of the best thinkers in the industry. Not just our staff, but our network of friends, suppliers, investors and inspired designers as well. All these brains, actively focused on creating the very best products we can, for the very best clients and doing so in new ways which we wouldn’t have dreamt of on our own.
According to Seneca, the Greek word ‘Euthymia’ is one we should think of often. It is the sense of our own path and how to stay on it without getting distracted by all the others that intersect it. The ability to develop a good mind, one might say. It’s about being what you are and being as good as possible at it without succumbing to all things that draw you away from it. It’s about going where you set out to go, about accomplishing the most that you’re capable of in what you choose. No more and no less.
Aspirational for sure, but when you set your mind on something, who knows what can be achieved.