Our Deadgood collection of modern furniture, lighting and interior ‘products with personality’ is designed and made in Britain and supplied worldwide, to some of the freshest commercial projects on the planet.
A couple of years ago we decided to create a Deadgood manifesto. We wanted to know what our team thought were the most important aspects of our business, what makes us ‘Deadgood’ so to speak and we landed upon three very distinct values which we all decided aligned closely to our products and the way we operate on a daily basis.
These three important values being Fun, Quality and Longevity.
It is these three values which we ensure anyone who manufactures our products must adhere to as well.
When it comes to manufacturing our products, we utilise a highly skilled network across the UK and work in partnership with a broad spectrum of suppliers. On the one hand we utilise technologically advanced manufacturers who’s skill set lies at the cutting edge of industrial processing. On the other, we are proud to work with traditional artisan craftsmen who employ time honoured techniques in a way that remains true to their heritage.
When our Deadgood Directors started the business fresh out of university back in two thousand and four with one product idea, a bold vision and a pocketful of change they had to think local and so were forced to adopt this approach. As young graduates they didn’t have the financial resource to approach large overseas producers whose minimum order quantities and high tooling costs would have meant the company stalling in first gear. So, what started out as a necessity for buying British, has actually turned into both a passion to support local communities and a trend in the market.
We know that in buying locally, as a company we are investing money into our immediate community, providing jobs and supporting local skills, whilst also contributing to a sustainable economy as a whole. We may only directly employ a small team of people in house but the family network that we support extends far and wide through the individuals employed within our supply chain. The additional benefit of making in Britain is the ease of communication, factory visits and quality checking. We’re able to put a face to a name and get to know who makes our products on a personal level. Not only that but when we visit our upholsterers, we get to have the best hot sandwich from the local butchers!