#AskDeadgood - "What's your favourite colour and why?" @steedunn44

Loved Up by Deadgood Studio

Loved Up by Deadgood Studio

This might seem quite a simple, obvious question, but it’s actually quite an interesting one to us. And the answer in short is that we don’t, and more importantly, we don't want to have one.

If you ask an individual rather than a brand, they will most likely have a favourite and can tell you the reasons why. This is of course very subjective. What is an emotional driver to one person is a dead end to another.

You will notice that our photography features vibrant rainbows, luxurious monochromes, or even subtle tones that can all be emotional in one way or another. So you might rightly question the reasons behind them and their meanings.

Working Girl Lounge Chair & Sofa by David Irwin

Working Girl Lounge Chair & Sofa by David Irwin

We have an extremely eclectic collection and the colours that we choose for samples suits the story of the product or the mood at the time of the event. For example, a ‘pop’ of colour in many of our products adds to a sense of playfulness, and in turn this adds an extra element of ‘personality’ that we try to achieve in all of our products. Like any character in real life, different personalities suit different colours.

Some companies may shy away from this, yet we want each product to stand out in a crowd and arouse the mind and emotions. But that’s horses for courses. Sometimes our clients like those colours too, but more often than not, they have their own ideas!

Capsule Sofa - BBC Radio 1, London - HOK

Capsule Sofa - BBC Radio 1, London - HOK

Unlike other companies, our products aren’t available in just a set amount of colours or fabrics. We allow the client to be as creative as they want and sometimes the colour choices and combinations can be something we would never have thought to put together ourselves. Every new finish is exciting in that way and the freedom of choice means they can put their own ‘mark’ on the product to make it their own.

Some designers and brands have a very resolved style and colour palette, such as Scholten & Baijings or Tom Dixon, however if you wanted to pin us down in this way, you’ll find that we’re consistently inconsistent. Seasons change, but essentially it’s the product that lasts – not the colour.