A Deadgood Collaboration
June 2009

Emerging British design brand Deadgood are set to launch a cutting edge e-commerce web portal, alongside an engaging new brand image.

The rebrand is the result of a collaborative creative partnership with North East based graphic design outfit Blue River whose shared enthusiasm for the Deadgood mission will help play a significant role
in assisting Deadgood with an ambitious development strategy that aims to see the company repositioned alongside a number of established industry players.

Anthony Cantwell, Creative Director for Blue River comments…
“The identity we have developed allows the brand to take ownership of the term ‘Deadgood’ and to develop a more memorable personality that challenges the elitist perception of the industry. By using a humorous and lighthearted tone of voice, visitors can instantly engage with all of the fun, passion and enjoyment that the Deadgood brand has
to offer.”

The new site features improved product viewing pages, user login functions and an array of media downloads, alongside a fully integrated shopping facility where users can choose from Deadgood’s increasing range of bespoke furniture and interior products. Alongside this Blue River have developed a selection of printed matter that perfectly compliments the new company image, allowing both the aesthetic characteristics of Deadgood’s products and the brand’s quirky personality, to be central to the user experience.
 

A DEADGOOD STATEMENT
A DEADGOOD STATEMENT