The Coney Island Polar Bear Club
25 February 2010

Are you guys nuts? Not particularly, we just enjoy the alternative side of life, demonstrated by our recent inauguration into the Coney Island Polar Bear Club.

In fact on a recent trip to the US our Directors Dan & Elliot, joined by Deadgood designer David Irwin, were invited to take part in an impromtu fashion shoot for high end menswear designer designer Heldun Walker. The shoot took place during the weekly Polar Bear Club meet.

The Coney Island Polar Bear Club is the oldest winter bathing organisation in the United States. The group swims in the Atlantic Ocean at Coney Island every Sunday from November through April and anyone's invited to join them. Believe us it's cold in there...

Find out some more about the club here and check out the shoot here.

POLAR BEAR CLUB LOGO